The Graphic Design Faculty of Ferris State University requested a re-brand of the program to resolve the following problems: low student enrollment, lack of social media presence, outdated, non-responsive site, and that the site does not effectively represent the College of Business affiliation.
Our goal was to redefine how people see the Ferris Design Program. When people think design, we want them to think Ferris State University. By creating an experience that is attention grabbing, and shows the day in the life of a graphic design student potential students will be drawn to enroll in the Ferris Graphic Design Program. We must show that the FSU design program produces more than just creative thinkers. We produce students that are keen on user centered design and business strategy.